We’re here to raise the bar.

Like most great brands, Essentialist was created to better the playing field. Our founder saw an abundance of single purpose products but few that had multi-action functionality within the clean skincare space. No one wants to have to use 20+ products to see results. Your routine shouldn't be that complicated.

Stay tuned as we roll out our full product range, we have great things coming!

Our Mission

Our aim is to go beyond selling products. We want to demystify the skincare game and provide a platform for self-care and education. If we can empower people to take agency over their well-being, then we have fulfilled our purpose.

The movement to start Essentialist was founded upon my purist inclinations; clean, natural, and unadulterated.

Madina Baxandall, founder

My skincare journey in adulthood has been fraught with challenges. I was relatively problem free until my 30’s when everything dramatically changed. Living and working in Manhattan, I was so far removed from the natural world of my youth in Canada that kept me healthy. Stress, pressure, and pollution took a toll and my skin suffered the worst of it.

The growing need to turn inward, reset, and start taking care of myself holistically, led me down the path of healing my skin naturally.  The movement to start Essentialist was founded upon my purist inclinations; clean, natural, and unadulterated.  I’m incredibly grateful to be able to share our product and help guide you on the journey to healthier skin and higher well-being. I envision Essentialist as a way of life, let’s simplify together.


Our raison d’etre

Adhering to rigorous Canadian safety standards which rank among the worlds strictest, akin to those of Europe, Korea, and Japan, our formulations address a multitude of skin concerns without compromising your safety. We've struck a balance in creating potent and effective products that are also gentle and non-irritating. Trust us, we've got you.