Changing the game.

We do skincare differently.

Our expertly formulated treatments target the most common skincare problems and missteps. We're here to help you stop chasing quick fixes to symptoms and get you to lasting healthy skin. How? By taking a whole skin approach.

How many of us have just one skincare concern? Almost no one. So why are so many products formulated for single symptoms? Not knowing where to start is just the tip of the iceberg and it leads us down a confusing, frustrating path.

We're here to help you relearn the basics with highly targeted treatments that will help balance, nourish, and restore your skin. Contrary to what other brands may say, it all starts with doing less! Let's shatter the myth that skincare is complicated together!

Shop Now

The Essentialist Movement

Break from the norm and see the results.

The myth that skincare is complicated has been peddled for years. Your skincare routine shouldn't be complex in fact, the science has proven that a minimalist method is safest for skin. Every one of our products have been meticulously designed around this principle.

The simple truth is that many of us are getting skincare wrong. It's not our fault, it's a cause and effect of listening to influential and pervasive marketing narratives. If you’re curious here are some of the most common mistakes: Over cleansing, improper hydration, using too many actives, layering ingredients incorrectly, and generally doing too much, too often, and too intensely. This kind of approach to skincare is damaging to your microbiome and skin barrier. In other words, it isn't serving your skins best interests.

Most companies want to push you endless products because, at the end of the day, they’re businesses. Instead of doing the same we’re here to break, not perpetuate, the cycle of poor skincare. We'll show you how to do less and expect more. With our curated, targeted, potent treatments, you’ll find exactly what your skin needs. Being overwhelmed by product choice and underwhelmed by results ends here.

Essentials Only

Join the movement to change the way skin health is treated.


The big picture

As you know, we have strict criteria about what should be put on your face. Our ingredients were carefully selected to perform accross the board of skin types and concerns to optimize skin health.

We want you to both look and feel good. Mindfully sourced from best-in-class suppliers our ingredients not only perform, they're produced ethically.

Our Ingredients Index

We don’t take shortcuts

The Perfect Pair

Tone + Glow
$160 CAD
View Details

One Tree Planted Partner

In an effort to reduce our carbon footprint Essentialist has partnered with One Tree Planted. We plant one tree for every product sold. It's just one of the ways we're trying to give back.

When something isn't working, do the work to change it.

Founder- Madina Baxandall
Join our Community